Selena Gomez engaged to Benny Blanco; prenup talk heats up

Pop superstar Selena Gomez is engaged to producer Benny Blanco — and the money math is already driving chatter about a prenup. She shared the news on December 11, 2024, on Instagram, flashing a marquise-cut diamond and writing, “forever begins now.” The twist is the financial gap: Gomez’s fortune, driven by Rare Beauty and her Hulu success, is widely estimated around $1.3 billion, while Blanco’s producer earnings and his Friends Keep Secrets imprint put him near $50 million.

During Selena Gomez’s engagement announcementInstagram, the 32-year-old Only Murders in the Building star — whose series streams on Hulu — marked roughly a year since the couple went public in December 2023. Industry watchers say the numbers don’t tell the whole story, but they do shape the next steps.

Quick summary: Selena Gomez announced her engagement to producer Benny Blanco on December 11, 2024, via Instagram, showing a marquise-cut diamond ring. Their relationship became public in December 2023. A sizeable wealth gap — Gomez’s fortune is widely estimated near $1.3 billion, Blanco’s around $50 million — is fueling prenup speculation. Both have thriving careers: Rare Beauty in cosmetics for Gomez, and hit songwriting and production credits for Blanco.

Key facts

• Engagement announced: December 11, 2024 (Instagram); caption: “forever begins now.”
• Estimated net worths: Gomez ~$1.3 billion; Blanco ~$50 million (about 26x difference).
• Relationship public since December 2023; engagement roughly one year later.
• Gomez’s wealth tied to Rare Beauty (founded 2020) and Hulu’s Only Murders in the Building.
• Blanco’s fortune comes from production, songwriting, and Friends Keep Secrets.

A fast timeline, a big ring, and an even bigger debate

Here’s the thing: celebrity engagements tend to spark fashion talk first. This one immediately kicked off finance talk. The couple revealed their romance publicly in December 2023, then, one year on the dot, shared the engagement. Gomez’s post — the ring prominent, the caption concise — landed with her massive audience (she commands more than 420 million followers across platforms). The public reaction quickly moved from congratulations to practical questions: prenup? How would they structure assets?

Worth noting, celebrity wealth figures are estimates and can swing with private valuations, touring cycles, and investment moves. Gomez’s estimated billionaire status stems largely from Rare Beauty, the cosmetics brand she launched in 2020, plus music, acting, and producing. Blanco, 36, has built a long-running hit factory behind the scenes, turning songwriting and production credits into a valuable catalog.

Where the money comes from

Gomez’s portfolio is unusually diversified for a pop star. The beating heart is Rare Beauty, a brand that grew out of her on-camera career and her public advocacy around mental health. Born in a hyper-competitive market, it’s found shelf space next to rival lines like Fenty Beauty and Kylie Cosmetics, riding inclusive shade ranges and viral launches.

On screen, Gomez executive produces and stars in Only Murders in the Building alongside Steve Martin and Martin Short, an Emmy-nominated series that’s kept her in front of streaming’s biggest audiences via Hulu. In music, industry tallies often cite well over 200 million records sold across formats worldwide — sales, streams, and collaborations that keep her catalog earning. Endorsement work with global names such as Coach and Puma adds another steady lane.

Blanco’s path is the quintessential producer story: less spotlight, more receipts. Under his imprint Friends Keep Secrets, he’s written and produced for pop’s A-list — think Justin Bieber’s “Love Yourself,” Major Lazer’s “Cold Water,” and the cross-format hit “Eastside” with Halsey and Khalid. The royalty flow from a catalog stacked with Billboard Hot 100 regulars is the backbone of his ~$50 million estimate.

Why the 26x wealth gap matters (and doesn’t)

Money in marriages is always sensitive; money in celebrity marriages can be a minefield. A roughly 26-to-1 wealth gap attracts legal planning, not panic. As one industry guide from the American Academy of Matrimonial Lawyers puts it, “Prenups are not just for the ultra-wealthy; they help couples define expectations and protect both parties.” That framed it well. Such agreements typically cover premarital assets, spousal support, and revenue from future projects.

There’s also the public optics. Fans remember comparisons: Rihanna (whose Fenty-driven fortune made her a billionaire) and A$AP Rocky; Beyoncé and Jay‑Z’s combined empire; relationships where one partner’s valuation dwarfs the other’s. Outcomes vary widely. The common thread is planning. In California — home base for much of the entertainment world and frequent venue for celebrity marriages — community property rules add another layer if couples don’t contract around them.

One more wrinkle: net worth figures bounce. Private brand valuations can move 20–30% with a single funding round or strategic deal. Catalog sales — a trend among producers and artists since 2020 — can also reset personal balance sheets by eight or nine figures. Blanco could cash in part of his publishing; Gomez could sell a minority stake in Rare Beauty. Different starting points; fluid trajectories.

Public reaction, privacy questions, and the Instagram factor

Gomez’s caption — “forever begins now.” — hit the sweet spot: personal without oversharing. But the medium mattered. Announcing on Instagram ensured instant global pickup, plus control over the image and tone. The couple has shared glimpses, not full access, and the engagement post followed that pattern.

Notably, there’s been no formal comment from representatives about wedding timing, location, or legal arrangements. That silence tends to be strategic. Celebrity teams often finalize agreements behind the scenes before any public detail drops. Expect the couple to keep it that way until there’s something concrete to share — a date, a venue, or a joint statement.

Broader industry context

How unusual is this? Not very, in the entertainment corridor stretching from New York to Los Angeles. It’s common for a multi-hyphenate with a breakout consumer brand to out-earn a partner rooted in the creative back end of the business. The dynamic mirrors tech founders marrying senior engineers, or film stars pairing with directors who thrive off-camera.

Media valuation also plays a role. Coverage from business outlets — including Bloomberg L.P. and others — has fueled conversation about who is or isn’t a billionaire. These lists are snapshots, not bank statements. For celebrity couples, the practical work happens in term sheets and trusts, not in headlines.

What comes next

Short term: watch for a venue clue and a date. If there’s a domestic ceremony, probabilities tilt toward California or New York. If it’s destination-style, that’ll stay under wraps until late. Also keep an eye on business moves — a new Rare Beauty product cycle, a tour window, or a Blanco catalog deal would be timely, leverage-wise.

Longer term: the legal architecture. Even if we never see the document, expect a comprehensive prenup outlining premarital property, earnings during marriage, intellectual property, and revenue splits from post-wedding projects. For two people with active pipelines, that clarity can reduce friction and keep the spotlight on the work.

Background: how we got here

The pair’s friendship-turned-romance surfaced publicly in December 2023. By then, Gomez had turned Rare Beauty from a pandemic-era launch in 2020 into a shelf staple, while Only Murders in the Building expanded into a buzzy, multi-season hit. Her endorsements and music catalog kept the flywheel spinning.

Blanco, born Benjamin Joseph Levin in Reston, Virginia, had already spent more than a decade threading pop, dance, and R&B into radio fixtures. His studio ethos — blend hooky toplines with lean, percussive production — traveled well across artists and eras. The royalty checks tell that story better than any headline.