If you thought wristbands were the hottest ticket at Coachella 2025, think again—the real chase was for the exclusive merchandise tents dedicated to the year’s headliners. This year, event organizers amped up the hype with specialty booths for Lady Gaga, Green Day, Post Malone, and Travis Scott, plus a rare collab with The Original Misfits. No matter how wild the sets were, the lines for these limited-run drops might’ve been even wilder.
Lady Gaga’s corner of the merch zone stole the show with her signature extravagance. The pop icon’s booth splashed with theatrical prints, oversized sweatshirts, bold varsity jackets, and accessories stamped with her visual trademarks. It felt like walking into her music videos in three dimensions, all set up for fans hungry for Gaga’s style without the arena price tag.
If you leaned more toward punk, Green Day’s tent was stacked with throwback graphics, safety pin motifs, and hard-to-find tour items. Their collection nodded to classic punk with a modern spin, loading up on patched backpacks and custom artist patches. Not to be outdone, Post Malone teamed up with The Original Misfits for a twist that had horror-punk purists and hip-hop heads rubbing elbows. Their booth was grunge and gore—dayglo skulls, blood-red logos, and a gritty, weird energy that fit both artists’ fanbases perfectly.
Travis Scott’s fans had to get strategic: his gear popped up not just in the main headliner cluster but also at a special 'Design the Desert' activation near Indio Central Market. That spot riffed on Scott’s love for streetwear, with distressed hoodies, desert-flavored graphics, and exclusive tees you could only snag there. You had to know the festival map to score everything—or make a few new friends in line along the way.
The geography of the merch booths was its own scavenger hunt. Lady Gaga, Green Day, and Post Malone + The Original Misfits anchored the main premium shopping area, set up south of the central Festival Merchandise Store. Serious collectors roamed from tent to tent, hunting down the right size before things sold out. These tents weren’t just hawking t-shirts: the walls were lined with glitzy backpacks, limited accessories, and festival-only collectibles.
If you didn’t make it to the core merch zone, there were still plenty of chances to grab Coachella 2025 exclusives. General festival merch lived at the central Coachella Store, while camping areas featured a surprising stash of vintage Coachella tees and this year’s bestseller reprints. Over at the 12 Peaks VIP area, the VIP Store served up headliner merch and classic festival gear for those with upgraded wristbands. But the big artist collabs? Those stayed locked to their own tents, making them true collector’s items for die-hard fans willing to put in the miles—and the wait.
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